African-Americans: the new target market

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African-Americans beware: You’re the new target for marketers. Recent research made marketers aware of the spending habits of the nation’s 2.4 million African-American households with incomes of $75,000 or more, giving them better aim at your vulnerabilities. Spending on luxury ite-ms, such as cruises, designer clothes and cars, more so than other groups, is a reflection of fear, “[f]ear that if we don’t have the same things that our neighbors have, we are not as good as they are and that our children will not have the same advantages as their children,” says Stacey Tisdale, coauthor of “The True Cost of Happiness: The Real Story Behind Managing Your Money.” “African-Americans have such a history of socioeconomic disadvantage that these fears are in overdrive,” she says.