Food-makers are introducing pouch packaging as an alternative to cans and bottles, but that doesn’t mean that it will replace its more traditional counterparts.
Campbell Soup and H.J. Heinz now sell some of their products in pouches. Campbell spokesperson Anthony Sanzio says the company’s Go Soup and skillet sauces will be packaged in pouches because of lower costs and positive consumer response. However, as of press time, Sanzio says Campbell hadn’t determined the prices for its pouch products.
But Heinz’s move to pouches at least doesn’t translate to savings for the consumer. The company now offers a 10-ounce portion of its ketchup in a 99-cent pouch. A 20-ounce plastic bottle of Heinz ketchup costs $1.99.
“We’re not going to replace the [sales] we get from the canned soup,” Sanzio says of Campbell’s pouches. “This is just an addition.”