QR codes for packaging

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Consumers who want to buy a trampoline or a swingset now can see more of the item on the packaging.

QR codes, which are the square digital codes that can be scanned by a smartphone, are now on some backyard playsets’ packaging. When a consumer scans the code with a smartphone, he/she can watch a video that shows the assembled product in use.

Toys R Us in May 2012 announced that 20 large outdoor products that it sells in its stores now carry the codes.