Tech upgrades make us careless

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A recent report by researchers at Columbia Business School shows that consumers are more likely to be careless subconsciously with their electronic devices when an upgraded
version of the device comes to the market.

“We would feel guilty about upgrading without a reason,” says Silvia Bellezza, who was a co-author of the study, “but if our current product were damaged or depleted, we’d have a justification to upgrade without appearing wasteful. So, we use our phone in the rain or leave our laptop behind at airport security without being aware that our carelessness has an underlying motivation.”