Confirming rumors, Ford Motor announced that it would bring the Bronco and Ranger back to the U.S. auto market.
At the North American International Auto Show in Detroit, Joe Hinrichs, who is the president of Ford’s The Americas division, said the Ranger would return in 2019 as a “midsize pickup” and have unique front styling, engines and features.
We believe that it will compete with the recently redesigned Chevrolet Colorado, the GMC Canyon, the Honda Ridgeline, the Toyota Tacoma and the Nissan Frontier, which is in need of a redesign. Among the 2017 versions of these five pickups, the Frontier opens at the lowest MSRP ($18,390), and the Ridgeline opens at the highest ($29,475). Hinrichs didn’t speak to pricing for the Ranger. The Ranger, which last was sold in the United States in 2012, continues to be sold overseas.
Meanwhile, the Bronco, which last was sold in the United States in 1996, will return in 2020, Hinrichs said. He called it a “no-compromise midsize four-by-four” SUV.
Against what vehicles will the Bronco compete? Perhaps the Jeep Wrangler and Wrangler Unlimited are the likely comparisons. For the 2017 model year, the Wrangler opens at an MSRP of $23,995. The four-door Wrangler Unlimited starts at $27,895. Toyota’s FJ Cruiser might have served as a comparison, too, but Toyota discontinued that vehicle after the 2014 model year. When last sold, the FJ Cruiser opened at an MSRP of $27,130.
A promotional video suggests that the Bronco will have extreme off-road capability, but no further details or visuals were provided.