Google will include a Do Not Track (DNT) option when it releases the next version of its Chrome browser later this year, according to technology publication All Things Digital.
DNT allows consumers to opt out of having their online search activities tracked by third-party advertisers that would use the information that’s gathered to provide individually tailored advertisements.
Google is adding DNT because it agreed to comply with an online privacy directive by President Barack Obama’s administration. The directive asks Internet browser companies to implement a DNT option.
So far, Apple’s Safari, Opera Software’s Opera, Microsoft’s Internet Explorer, and Mozilla’s Firefox include a DNT option.