Federal Trade Commission charged the makers of Pure Green Coffee dietary supplement with deceiving consumers through fake news websites and faulty weight-loss claims.
The buzz that surrounds the purported weight-loss properties of green coffee beans peaked in April 2012 after the supposed benefits of the product were promoted on “The Dr. Oz Show.” FTC says the individuals who are behind Pure Green Coffee marketing began to sell their coffee extract for $48 for a 1-month supply in the weeks after the show aired. The show promised that consumers could lose 20 pounds in 4 weeks without changing their diet or exercise regimens.
FTC says at least 536,000 bottles of Pure Green Coffee have been sold since May 2012.
The product was advertised on fake news websites and blogs that had fictitious names, including Consumer Lifestyles, Healthy Living Reviewed and Women’s Health Journal. The fake sites used logos from actual news organizations without permission to trick consumers about the legitimacy of the product. Fabricated consumer endorsements and testimonials from paid actors also were included.
No scientific data have been published that prove the weight-loss properties of green coffee beans, and green-coffee-bean extract doesn’t have FDA approval.