‘Local’ produce trend expands

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Sam’s Club’s announcement in March 2016 that it will source from local suppliers for 30 percent of its goods is evidence of “Whole Foods’ hold on the organic and local markets already being loosened,” says David Ciancio of dunnhumby, which studies consumer brands.

He believes that “Sam’s Club’s foray into these categories is likely to help drive prices lower throughout the marketplace” immediately.

Ciancio adds that mainstream grocers will focus more on locally sourced products, “making organic and local more available to segments of customers who do not normally shop at Whole Foods.”